This is Magenbrot in the grocery store.  It is a special morsel that is sold during October here in Switzerland. It's in the bakery department, or sold from booths outside, or at the local fairground during OLMA.  It's a lemony, orangy, spicy cookie bread. I love that it is packaged in pink, everywhere it is sold! You can spot it a mile away!  Isn't it so cute?